About Rugged Wear


Business History

Rugged Wear was born from an idea hatched in the mind of Norman Arnold. Norm is the long time owner of the Kings Valley Store. Norm`s Dad worked at the famous Les Newman’s Work clothes store in Salem for 30 years selling Red Wing boots and work clothes for Men and Women.  Norm’s memory of his Red Wing boots and his personal experience selling work clothes on the road for PRSN BLUES and PEE DEE jeans convinced him that opening a work clothes store in Dallas Oregon was to be his next business adventure.

After convincing a lifelong friend to join him in the venture, Rugged Wear opened for business in Dallas Oregon in May of 2006.

Business Philosophy

Rugged Wear operates with a simple business philosophy.  We strive to be “The Working Family's Friend.” We provide quality work clothes and boots to the American working family.  We sell the #1 work Clothes line, Carhartt. We sell the #1 work shoe, Georgia Romeo. We are widely known around the county as either the CARHARTT store or the ROMEO store. We earned this recognition with our personal service and our pricing philosophy.

Pricing Philosophy

The GEORGIA Romeo is the NO.1 selling item in the store every year.  We offer Romeos for Men, Women, and children. We price them at the same low price EVERYDAY. Again, you don’t have to try to catch a 6hr sale twice a year at the chain stores to buy ROMEOS.

HICKORY shirts are made of cotton. As the price increases continued, We made a decision to hold our price on this very popular work shirt. You will find every size and style at the same low price EVERYDAY.


We invite you to come by and visit us at Rugged Wear here in Dallas, we will take good care of you!

RUGGED WEAR “The working family's Friend”